Facebook Assignment

Nathan Barry S10001606 Business background Introduction The following assignment was created by our group Our chosen arranging for the assignment is the online social networking situate Facebook. As a group we feel as though this would engender us a faithful opportunity to analyse the factors of business content in an in-depth way. Business could be defined as the chemise of inputs into outputs. This transformation process takes place against a background of external influences which affect the firm and its activities. (Worthington and Britton 20003) Facebook BackgroundFacebook was co-founded in February 2004 by Mark Zuckerburg and roommate Dustin Moskovitz, both American entrepreneurs who attended Harvard University, Massachusetts. Zuckerburg now owns around a quarter of the organisation with Dustin pipe down having a share of around 6-7% as of 2010. Facebooks mission statement simply reads to give people the power to share and make the world more open and connected. (www. facebook. com) Economics The examine of how human beings seek to use resources to suffer the whole range of their needs, wants and desires. Wetherly and Otter 20083) We need resources in order to satisfy our needs, wants and aspirations. The economy provides this in four categories which are land, labour, capital and enterprise. The economy surrounding Facebook is undoubtedly large and still growing rapidly with investors continuingly looking to pump money into the company. The site attracts businesses from only over the world and of all sizes with its expansive advertising space which reaches out to millions of users daily.Recent figures published by Facebook themselves estimate a figure in the region of five hundred million users with 50% of chose actively logging into the site daily. (www. Facebook. com/stats). This consequently is an extremely attractive proposition for any business looking to proclaim as most target audiences are reachable. Supply and demand is an extrem ely important factor for Facebook. They are the market leader in there sector and therefore control the price as investors and companys looking to advertise have little choice when it comes to substitutes (compliments).There is a huge demand for what Facebook offer and this demand is only met by small supply which as a result increases the price. Legal/Technology Technology is the sum of knowledge of the means and methods of producing goods and services (Worthington and Britton 2000138). Technology is massive issue for any online business as falling empennage could be very costly in terms of gaining a competitive advantage. Facebook specifically must get on information technology (i. c. t) as they handle huge quantities of data about their users.Businesses must agree with legislation and Facebook are a complex example with issues such(prenominal) as eBullying, the term used to signify to bullying and harassment by use of electronic devices such as mobile phones, e-mail, instant messaging, school text messages and websites. (www. ebullying. co. uk). Facebook attempts to reduce this with an extensive rights and responsibility page which must be agreed to when the user signs up to the website such as an age restriction policy although this is easily flawed as users can enter the rail at D. O. B without checks being carried out.