Analysis of the World Wine Market Essay -- Business Marketing Case Stu

compend of the creation Wine MarketTABLE OF CONTENTS1. instauration 12. cosmea drink producers... 13. World wine-colored-coloured exports....24. France productions, exports and international persona....35. Success of parvenu World over the Old World sepa station factors.....46. Evaluation of different strategies.....5-86.1 Premium & Standard wine market6.2 globe of an accessible French brand6.3 The Global wine company (acquisitions and mergers)6.4 naming dorigine controlee and competitive disadvantage6.5 Protectionism versus being marketing oriented7. World wine market long term predictions..88. Conclusion91. IntroductionInternational competition on the wine market is characterized by a considerable disparity of strategies used by the different producers and wine-producing regions around the world.The mark of this report is to provide an understanding of the competition mechanisms between countries which are traditionally exporters - the Old World producers, represented by European countries - and the so called New World countries which today compete for the supremacy of the traditional model of wine growing and production.2. World wine producersThe distribution of the world wine producers is intelligibly detailed in the map below. The Old World producers are located in Europe.France, Italy and Spain are the main producers , followed by Portugal, Balkan states, UK and Germany. The European countries are heretofore detaining a dominant position and they accounted for 70% of world production and function in 1999 (by data acquired by Euromonitor). The New World producers are disoriented around the world and are represented mainly by Australia, Chile, joined States, South Africa, New Zealand, Argentina and Canada.3. World wine exportsThe world wine export are still dominated by the Old World producers (see diagram below), with only three countries (France, Italy and Spain) which account for 60% of the world volumes exports in 2003.Among the New W orld producers, the largest exports are coming from Australia, Chile and United States.another(prenominal) interesting characteristic is showed by the diagram below the value of wine in exports market are increasing at greater rate than volume.4. France productions, exports and international image... ...duct quality and reliable supplies. The Old World upcoming ability to counter the ongoing threat from New World producers entrust depend on adopting an extensive marketing approach size, branding, distribution convey and new mergers in order to benefit from the new global sparing will all play a fundamental role in determining its success. 9.Referenceshttp//www.bbr.com/GB/db/news-item/623?ID=HKKKBXLQ56900VN&first_news_F=1http//www.calwinexport.com/pages/MarketInfo.htmhttp//www.euromonitor.com/Wine http//www.export.gov/exportamerica/ newsFromCommerce/nc_New_Wine.html Global batch Atlas-Global Trade Information Source 2004http//www.greekwinemakers.com/members/news/2003/030426.sht ml http//iblnews.es/noticias/09/116440.htmlhttp//www.jancisrobinson.com/winenews/jr779http//www.just-drinks.com/features_detail.asp?art=1026Kotler P., Armstrong G., Saunders J., Wong V. (2002) Principles of Marketing, Pearson Ed.Ltd, pp.185-188http//www.waitrose.com/food_drink/wfi/drinks/wine/0203046.asp http//www.wine.co.za/News/News.aspx?NEWSID=5995&Source=Newshttp//www.wineloverspage.com http//www.wineoftheweek.com/winervw.html