'Marketing Mix-4p’s Strategy of Nestlé Pure Life (Npl) Essay\r'

' crossing scheme\r\n1. Product Positioning: Product is something that is offered to the market. Nestlé subtile breeding (NPL) product strategy studies beneathstand that they are positioning the product with respect to its attributes that NPL is safe, pure, lively and healthy water. 2. Product line expansion: Nestlé besides does product line expansion; recently it has offered a 0.25 liter store of NPL in the market. It’s too utilise the company rear with its product name i.e. Nestlé Pure Life. NPL round shape and elegance of the bottle are instantly recognizable. Quality is cornerst one(a) of NPL success. approach people say: â€Å"Quality is our more self-made product and it is key to our success today and tomorrow.”\r\n determine Strategy\r\n1. Non- bell competition: In Price strategy, nuzzle has adopted the strategy of non-price competition. It is offering one price for NPL to completely cities of Pakistan. It also keeps the check on distribut ors to stick out single price of NPL. It offers trade discounts to its distributors. 2. Cost ground Pricing: The cost of production, which stands at the base of all pricing strategy, is well reflected in draw near Pure Life price. Its rather higher price sexual intercourse to other bottled waters can be explained using the Pricing Strategies Matrix. Since the quality of Nestle Pure Life is very high both from the phoner’s and the consumers’ perspective, the high price justifies itself.\r\nPlace of Distribution Strategy\r\n1. Intensive dispersion strategy: Placement is the dispersion of the product to its customers at ripe(p) time, in regenerate quantity, at right price and at right place. To ensure this, channel adopted by the Nestlé for distribution of NPL is as follows:\r\nProducer Wholesaler Retailer Consumer\r\nNPL comes under the category of Fast Moving Consumer Goods (FMCG), so for this the punctual supply is very important that’s why Nestlà © is following intensive distribution strategy.\r\nPromotion Strategies\r\n1. Sponsorship: The Company is actively involved in sponsorship of educational and sports activities. In particular, the company sponsors Youth Pakhtakor, a young football game team, and the friendly meetings or competitions of that team. Furthermore, outdoor posters and banners, references in movies and articles have made tens of thousands of people subconsciously aware of Nestle Pure Life (and other Nestle products).\r\n2. humans relations: For establishing public relations, Nestlé distributes its newsletters, annual reports, calendars and diaries, lobbying, donation for openhearted and civic events. For the victims of 8th October 2005 earthquake, Nestlé has donated 90 trucks, which were containing different foods items, and NPL was one of them which are around Rs. 2 Billion. The Nestle unionised its teams to distribute products to the affected areas and all employees contributed from top to bott om.\r\n'